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7 (more) myths about PR
http://www.prdaily.com/Main/Articles/10912.aspx
By Dorothy Crenshaw | Posted: February 22, 2012
Defining PR has always been a challenge, even to those who work in it. Just ask the Public Relations Society of America, which is concluding a lengthy search for the perfect “modern definition” of public relations.
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What Whitney Houston taught us about communications |
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What Whitney Houston taught us about communications
By Brad Phillips | Posted: February 12, 2012
http://www.prdaily.com/Main/Articles/10820.aspx
I had just entered my teenage years when Whitney Houston hit it big in 1985.
Most of my friends were listening to much “cooler” music at the time—Depeche Mode, The Talking Heads, Van Halen. But there was something about Whitney Houston that I found captivating, even if admitting it would have made me the laughingstock of the junior high boy’s locker room.
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An inside look at one impressive social media campaign |
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An inside look at one impressive social media campaign
http://www.prdaily.com/Main/Articles/10910.aspx
By Matt Wilson | Posted: February 22, 2012
At most businesses, checking in using Foursquare or Facebook can earn you a badge, or the reward of avoiding a call from a worried spouse or mom who wouldn't otherwise know why you're late for dinner. Walgreens is taking it a little further.
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5 PR skills you won't learn in a classroom |
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5 PR skills you won't learn in a classroom
By Gini Dietrich | Posted: February 10, 2012
http://www.prdaily.com/Main/Articles/10805.aspx
An interesting thing happened the other day. A new business prospect asked us why he hadn't come across a PR professional before who knew the right questions to ask about his business.
It's a gross generalization, but as a rule we joke that we went into PR because we hate numbers.
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